If you think about it every one of these e-mails is a replacement for a conversation into which you'd normally drop all manner of asides and snippets of information about your business, new products and new developments in your organisation, any of which might in turn spark off another opportunity for a sale or business initiative.

If it weren't a conversation it might be a letter and in pretty much every organisation these days that would be sent on a letterhead. Not as good as a face-to-face conversation perhaps, but at least it would carry your company logo and maybe your advertising strap line. Plus, of course, you could always slip a brochure, leaflet or newsletter into the envelope too.

So what do you send with the hundreds, maybe thousands of e-mails you issue every day? If you are like the vast majority of companies the answer is "nothing" and that means that you are wasting hundreds, maybe thousands of opportunities every day to build on relationships and prompt sales. And to make it worse - you have already paid for these opportunities.

The Full Effect Company represents an approach to marketing that is designed to reduce the waste and generate more sales for the investment you make in your business. Because of this we are constantly devising new techniques and tools to help our clients increase their marketing efficiency. ActionMails is one such initiative!