The Full Effect Company is a loose alliance of some the world's best individual specialist business advisors and marketing communications companies brought together under the fundamental blief that integrated solutions are ultimately the only ones that work in today's global market. They also all appreciate that to create an integrated strategy and make it work demands a key figure, a strategist who establishes the need, puts the elements together and manages the team as they set to work. That's where I fit in. Together we represent an elite squad from which project teams are tailor made in response to the needs of our client companies, be they modest domestic concerns or multinational corporations, anywhere in the world.

It's a complicated process and because of this it demands a methodology. Over the years that I have been engaged in solving business and marketing problems I have developed a number of techniques and practices to help identify problems and highlight the appropriate solutions. I have added these to the mix and together with a special project management protocol which we have evolved over time we have created the unique formula that is The Full Effect Company.

WHAT WE DO

There are a few basic rules that apply to any business in any sector anywhere in the world and one of these is that unless you develop your business it effectively diminishes in size and stature. I believe that it is within every company to be successful and I founded the Full Effect Company and continue to develop the philosophy and techniques we use specifically to help businesses realise the potential for growth that is within them all. What's more The Full Effect is all about getting greater returns on your investment so we don't start by insisting you increase your marketing budget. Instead we like to show our clients how to achieve more with what they have.

There are three aspects to our work. Because ideas are the currency of business in the nineties and will increasingly be so in the future, and because ideas simply don't materialise if the environment isn't right The Full Effect tackles fundamental issues such as corporate and brand culture. One of the keys to a successful business is to deliver your ideas to market faster and more efficiently than your competitors so we help you with issues of structure and practices. The final link in the chain is letting your market know about your new product and persuading them to buy it before they choose a competitive product. That's why we create fully integrated marketing communications strategies harnessing all the disciplines you need and incorporating the latest techniques and technology.

We are not a business consultancy in the accepted definition, our approach is far more holistic than that. The way we are set up reflects the way business really is. You can't separate the different functions of a company and it's a mistake to try, so when you come to fix a problem you have to veiw the business as a whole if you want to have a hope of succeeding.

We see our role as business developers pure and simple. We tackle all the issues, whatever it takes but our base ingredient is good marketing communications, because that's the key to a successful business. Not just mass marketing but internal and external marketing of all types and at all levels that will motivate your staff, endear you to consumers and foster strong relationships with your customers.

HOW WE WORK WITH YOU

Having said that, we frequently break new ground in the application of new technologies and we have developed a number of completely new marketing "products" that have helped clients steal the initiative in their sector. You can buy into the range of Full Effect services at any level. We tackle individual projects but if you want the full effect from the investment you make in your business you'll want us to have a more meaningful involvement. We'll introduce you to the Full Effect philosophy and a new way of looking at your business. What we don't do is paper over the cracks, dress up the truth or engage in sellotape management. As you travel around The Full Effect site we'll introduce you to the issues that you may not have realised influence the success of your business and explain how the Full Effect approach to business will make you more competitive, increase the return on your effort and investment and help you develop your business way beyond your expectations.

NEW TECHNOLOGY

I also believe that new technology is a good thing. Most new developments save time and open up opportunities for business. The secret of success for most companies is to harness this technology and use it to advantage before their competitors wise up. That's why elements of leading edge technology will usually be found in the strategies we deliver. At the same time though we also realise that there is always a tendancy for people to disregard the old methods out of hand in favour of the latest thing. That's why, at The Full Effect Company, we all agree that success is a product of a marriage of old and new.