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I have been involved in marketing and marketing communications for over twenty-five years. In that time I've worked with companies of all sizes, in just about every market sector, in countries throughout Europe, in the Middle East as well as Australia and the US. My early career was spent learing the ropes in advertising and other marketing communications agencies. I worked with some of the large advertising groups including McCann Erickson and sat on the board at Ted Bates and Saatchi & Saatchi in London. However, my interests soon broadened, firstly to integrated marketing communications and later to embrace the bigger and more fundamental issue of business development. Over the years I've helped failing companies to recovery, assisted successful companies to become more successful, launched new products, established new divisions, opened up new territories, even created new companies from scratch.
When I began talking to companies about integrated solutions to business marketing and marketing communications problems some members of the old school of marketing were pretty dismissive. The industry wasn't set up to deliver an integrated solution and the fortunes of many leading marketing communications agencies depended upon keeping the many marketing communications disciplines separate and competitive. However, it was never the most efficient way for client companies to go, it wasted effort and investment in many ways but at that time there was no alternative available to business. These days, I think almost eveyone recognises the wisdom of an integrated approach and I often work with some of the bigger advertising agency groups, helping them to adapt and broaden their offer. JOIN THE TEAM Because change is constant we are always looking for new and different specialists to join our squad. Of course, there are a great many people who would like to join us who don't measure up. We are after all, determined to deliver the best solutions our clients' budgets will buy so only the best operators will do but we are always interested to hear from marketing communicators and business specialists from just about any part of the world. So, if you think you are up to it and you can work in English as well as your native tongue then we'll be pleased to hear from you. We are particularly interested to hear from graphic, interior, package and electronic design groups, Network solutions providers, web site designers and programmers, computer programmers, media planners, market researchers, training companies. PR consultants, conference organisers, exhibition contractors and designers, journalists, editors and house magazine publishers, direct marketing companies, list brokers, copywriters and translators but if you feel you can bring something to our party then contact us. CONTACT US E-mail:info@thefulleffect.com. UK
7 Preston Close
Tel: + 44 (0)1527 64477 Central Europe
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I started The Full Effect Company ten years ago in response to the growing demand from larger organisations for faster more efficient marketing communications that would keep them ahead of the game in what was becoming a far more competitive and faster moving world market. Today my clients range from new enterprises who are looking for the best possible start, or young companies looking to attract new business, to multinationals wanting to move into new territories or strengthen global brands.